SEO Roundup

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  1. Twitter Faux Pas

Twitter’s latest quarterly earnings figures were released earlier than expected. Although the growth at Twitter has been concerning, the number of monthly active users has increased by 18% in comparison to last year. But when Twitter announced their revenues had risen to $436m, it missed analysts’ expectations of $456.2m and thus, their shares have consequently plummeted.

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  1. Google confirmed to take tweets in SERPs into account

Google has signed a new deal with Twitter enabling them to gain greater access to Twitter’s vast amount of data. The aim is to display real-time Twitter content in search results. Google is initially testing out this feature in mobile search. Some people have already noticed tweets popping up in their search results – have you spotted anything recently?

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  1. Google has launched a new editor for AdWords

A year ago, Google announced that it would be developing an advanced reporting feature for AdWords which helps users better analyse and visualise data. A year later, the feature entitled ‘Reports Editor’ is being tested out in a few selected accounts. Users can create graphs, data tables and visual charts which allow users to look at data differently and should lead to better optimisation. It may be rolling out to other accounts soon so keep your eyes peeled!

  1. Google now lets you bookmark local places from search results

Google is now permitting users to bookmark places they want to visit in the future. All they need to do is click on the star icon besides the address and this will automatically save the desired location from the Google local box in search results.

The loading screen of the Facebook application on a mobile phone is seen in this photo illustration taken in Lavigny

  1. “Facebook is eating the internet”

Facebook is an undeniable social force and their online dominance appears to be growing as they drive a quarter of all online traffic. Facebook is also the main way people consume news and read articles nowadays, thus, advertisers and media companies are hugely dependant on them; enabling Facebook to double their ad revenue.

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  1. Linqapp – an alternative to Google Translate

Want to know how to say “where can I buy a mahogany table” in Chinese but don’t want to rely on Google Translate? Try Linqapp. Launched in October 2013 on iOS, Linqapp allows users to ask questions to native speakers and get answers within minutes. The app now has 25,000 users who regularly help others with their language queries.

5 ultimate tips that help you succeed with organic outreach

By | Outreach strategies | No Comments

When doing organic outreach for a campaign it’s all about the small details. Do you have the perfect outreach template in place (do remember that there is no perfect template – you have to be flexible)? Perfect, then there are just a few more things that can help you become more successful with your work:

1. Use a (friendly) profile pic on your email account

Nowadays bloggers receive a multitude of emails that it is becoming difficult to stand out from the crowd. Using a nice profile pic will help increase response rates for your outreach efforts. Fun fact: we found that female bloggers were more likely to answer male colleagues when they used a likeable profile pic and vice versa. For instance, an ex-colleague couldn’t actually hide herself from receiving calls in the office from male bloggers wanting to cooperate with her – no, we are not joking! I wouldn’t exactly say that sex sells in SEO but this observation definitely proves that this may in fact be true for the online marketing industry…

 

A likeable profile pic can help to increase the response rate

A likeable profile pic can help to increase the response rate

 

2. Your email signature

Avoid using “SEO” in your email signature as it may scare off some bloggers or journalists. Instead, try using something more general like “Online Marketing” or “Content Marketing”.

3. Use social channels to build relationships

Admittedly this one will take some time and effort until you will begin to see results – but it works! In general: The bigger your community, the more shares, likes and online PR you will get. We found Twitter to be a very good tool to bond with a brand’s community and influencers. Interactions on social channels help build relationships, which in turn make it easier for you to approach people via e-mail as you’ve already had initial contact. No magic!

4. Jump on a call

If you’re looking to outreach to magazines or newspapers – and you don’t have relevant relationships yet – you may start by sending an email. However, it is unlikely that you will receive a response at all – simply because journalists are slammed with hundreds of emails that they’re receiving every day.  Instead, or in addition to email outreach, pick up the phone and speak to your contacts personally. This will at least give you an answer to your inquiry, and we found that with magazines, organic campaigns have been much more successful when using a personal approach.

5. Offline SEO

It’s all about your network – as it is for SEO. Attend relevant conferences and meetings in order to make contacts offline. There is really not much difference between offline PR + journalists and online PR + bloggers.

 

Author: Kristin Stancikas

SEO Barcamp site on mobile

Are you ready for Mobilegeddon?

By | Google updates | No Comments

It is now common knowledge in the SEO community that April 21 is the day that Google will begin rolling out its new mobile algorithm. Known to some as ‘Mobilegeddon’, this new algorithm will reward sites that are deemed to be ‘mobile friendly’, making them more visible in search engine results. Those sites that fail to ready themselves for the coming update may find that they lose a significant amount of traffic, seemingly overnight.

Currently, Google takes a binary approach towards deeming whether a site is mobile friendly or not; meaning that your site is either mobile-friendly or it isn’t. There is no middle ground, or varying degrees of mobile-friendliness.

That being said, Google did confirm that the new algorithm will be run on a page-by-page basis. This means that if you have a website that is made up of 10 pages, where five of those pages are mobile-friendly and five are not, only the pages that are mobile-friendly will benefit from the new algorithm. Therefore, in order to ensure that your site is capable of reaping the full benefits of this new mobile algorithm, webmasters should be making sure that each page on their site is mobile-friendly.

In order to get that all-important mobile-friendly certification, there are a number of things that you should be doing to your site to make sure that it is ready for April 21. Below, we have laid out three things that are worth considering when it comes to mobile sites…

1. Make sure your site is mobile responsive.

It is important to make sure that your site is able to fit onto the smaller screen sizes of smartphones and tablets. There are a number of ways to go about setting your site up so that it is capable of doing this. Google recommends using a responsive design that automatically renders the display differently based on the user’s screen size. Another option is to employ dynamic serving, where the server responds with different HTML and CSS on the same URL depending on the user agent requesting the page. You could also create a separate, mobile-dedicated site all together. Whilst this option may increase your scope for tailoring your mobile site, it also means that you will have two separate sites that will both require updating independently of one another.

2. Minimise content on mobile sites.

You should ensure that your mobile site is light on content, and that the content that is present is easy to read and not too small. White space can be used cleverly to make sure that links are spaced far apart so that they are easy for mobile users to click on – make allowances for big-fingered users! Employing a minimalistic design is a good way of making sure your site doesn’t appear over crowded. Only include information that is necessary, and minimize the need for the user to enter too much text when it comes to form-filling.

3. Ensure your mobile site is quick to load.

This can be achieved by keeping imagery to a minimum. That being said, you should not remove all imagery as this will diminish the user’s experience of your site – especially if they are accessing the site via a tablet. Make sure that images you include on the site have been compressed in order to keep download times as small as possible, and avoid using GIFs.

A good starting place to check to see if your site is already mobile friendly would be to run a mobile Google search for it. Google has recently introduced a ‘Mobile-friendly’ tag that appears next to sites that are deemed to meet the criteria in mobile search results. Alternatively, you can use Google’s mobile-friendly test tool:

Use Google's tool to check if your site is mobile friendly.

Use Google’s tool to check if your site is mobile friendly.

 

It will tell you whether or not your site is considered mobile friendly, and will provide you with a number of tips to further increase your sites mobile-friendliness.

Google mobile friendly test

Simply add the URL of your site to start the test.

 

Author: Simon Davis

Will Google buy Twitter

Google rumour mill

By | Google news & rumours | No Comments

It seems that there has been a lot of speculation regarding Google lately. We round up some of the latest rumours – read on to discover what they are!

Is Google buying Twitter?

It seems a rumour surfaced on 7 April 2015 insinuating that Google may want to purchase Twitter. The accuracy of this rumour is unknown, although it did lead to a rise in Twitter’s stock price. It is fairly evident that Google is threatened by the presence of Facebook – so how can Google compete? By buying Twitter, of course. Twitter, after Facebook, is the second most popular social media channel. It’s also beneficial for Google as they can take advantage of the mass user information available and utilise it for advertising purposes. However, an acquisition such as this is going to be extremely costly. How effective is this deal even going to be? Will Twitter help Google overpower its competitor?

 

Is Google bringing Android and Chrome OS together?

It’s a question that has pondered the minds of many individuals. Why does Google have two operating systems? It now seems that Google is on a mission to bring both Android and Chrome OS closer together. Josh Woodward, Google Chrome user interface product manager, discussed and illustrated the proposed changes at a media event. From Android apps available on Chrome OS to Google Now Cards being visible on Chrome to faster Android speeds – there are many new features paving the way for a more seamless user experience.

Conference calls with GMeet?

Will Google simplify conference calls with GMeet?

 

What is Google’s GMeet?

Google seems to be testing a new meeting service, GMeet. This new service enables users to join conference calls with one click instead of dialling in on a call. This feature may be extremely useful for business customers who are hard on time. This is still in the testing stages and is currently only available to Google employees but it may be rolled out to everyone soon – keep your eyes peeled.

 

How is Google planning to save us from spoilers?

*SPOILER ALERT* you haven’t caught up on Game of Thrones yet, you decide to browse through Facebook or Twitter and accidentally discover which character happened to die. We’ve all been there and we know the heartache it can cause. However, it seems that Google may have a solution to protect us from this heartache. They were recently awarded a patent to protect users from spoilers. Essentially, they’ll be able to track everything you watch– slightly invasive we know but, it uses this information to warn you when any content appears to be too revealing. Although the idea is good in theory, it is uncertain whether this patent will actually lead to anything.

 

Author: Janaki Kumar